It’s over a year old, so if you’re involved with the transmedia world at all, you’ve doubtless seen it. If you haven’t yet, do yourself a favor and at least read the synopsis by Wired found here. This is hands down one of the best examples of building transmedia stories that I have ever seen. Mr. Kring not only builds a narrative that is compelling and crosses multiple mediums, he does it in a way that actually has a wonderful effect on the world.
Interesting to note that he had Nokia’s bank accountant backing him, which makes it that much more doable. But no matter how many billion dollar companies you have backing you up, you need a brilliant visionary to make it into something. I really believe Mr. Kring is just such a man.
This is the kind of thing we should all be aspiring to. Hope you enjoy it as much as I did. I just wish I could have been there to participate in the live sections.